Abstract

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After years of double-digit growth, China’s auto market is slowing down. A cooling economy is one of the primary factors in the deceleration of what remains the world’s largest market for automobiles.

But other factors such as changing consumer behavior and attitudes toward cars are also at play. To better understand what China’s auto buyers think and how they behave when making one of the biggest purchases of their lives, McKinsey conducted an extensive survey of over 3,500 consumers in March....
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