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How Savvy, Social Shoppers Are Transforming E-commerce
Karen Schuster 2016-05-18
Abstract
With the most Internet users of any country, China is the world’s largest and fastest-growing e-commerce market. Capitalizing on opportunities, however, is becoming harder for consumer-facing companies as e-commerce penetration rates plateau in high-tier cities and as digital attackers, especially in the online-to-offline space, cut into incumbents’ margins.
According to McKinsey’s latest survey of China’s Internet users, promising sources of e-commerce growth are emerging. The research points to areas with major growth potential: the uptake of online shopping among consumers in low-tier cities, e-commerce penetration beyond first-mover product categories such as apparel, purchases initiated from social media platforms, and the use of cross-border shopping to supplement domestic channels.
이전글 | 人民币汇率:非对称性贬值新模式? | 2016-05-18 |
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다음글 | 해외영화주간동향보고(5월 2주) | 2016-05-17 |