Contents

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Ⅰ. 시장 통계 ········································································································································· 4
1. 통계분석 기준 설정 ···································································································································· 6
2. 글로벌 수입통계 ············································································································································ 7
3. 중국 수입통계 ················································································································································· 8
4. 중국 시장규모 및 성장률 ······················································································································· 9

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Ⅱ. 시장 트렌드 ································································································································· 10
1. 시장 메가 트렌드 ······································································································································· 12
2. 소비 트렌드 ···················································································································································· 13
3. 제품 트렌드 ···················································································································································· 14
4. 정책 트렌드 ···················································································································································· 15

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Ⅲ. 경쟁사 분석 ································································································································· 16
1. 경쟁사 선정 ···················································································································································· 19
2. 경쟁사별 현황 파악 ······························································································································· 20

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Ⅳ. 경쟁제품 현지조사 ················································································································· 27
1. 분석 제품 및 기준 ···································································································································· 29
2. 가격 정보 ························································································································································· 31
3. 포장용기 정보 ············································································································································ 32
4. 기타(유통기한) ············································································································································ 32
5. 현지조사 데이터 ······································································································································· 33

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Ⅴ. 유통구조 현황 ···························································································································· 37
1. 현지 유통구조 map ································································································································· 38
2. 추천 진출 경로 ············································································································································ 39
3. 유통업체 담당자 인터뷰 ······················································································································· 40

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Ⅵ. 유통업체 현황 ···························································································································· 41
1. 주요 유통채널 개관 ································································································································· 43
2. 주요 유통업체 핫이슈 ···························································································································· 44
3. 유통업체별 개요 ········································································································································· 45
- Walmart
- Carrefour
- TASTE

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Ⅶ. 통관 및 검역 정보 ················································································································· 48
1. 통관 및 검역 절차 ···································································································································· 51
2. HS 코드 및 관세율 ··································································································································· 54
3. FTA 정보 ·························································································································································· 55
4. 제출서류 ··························································································································································· 56

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Ⅷ. 인증 정보 ······································································································································· 60
1. 필수인증 정보 ·············································································································································· 62
2. 권장인증 정보 ·············································································································································· 64
3. 제출서류 ··························································································································································· 65

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Ⅸ. 라벨링 정보 ································································································································· 66
1. 라벨 표기사항 ·············································································································································· 68
2. 라벨링 예시 ···················································································································································· 69

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Ⅹ. 식품첨가물 정보 ······················································································································ 70
1. 식품첨가물 규정 ········································································································································· 72​