The implementation of the business strategy of “cost reduction, efficiency increase, and quality improvement” has become an inevitable direction and beneficial exploration for e-commerce companies to implement transformation and development. Currently, e-commerce enterprise marketing has the problems of increasing customer acquisition costs, declining overall efficiency, and low operational efficiency. The main reason for this situation is that e-commerce enterprise marketing management lacks refined management, innovative exploration, and digital operations. Based on this, this article believes that e-commerce companies should restructure the marketing management system, promote the innovation of marketing models, and accelerate the reserve of high-quality talents, so as to truly enhance the appeal, influence, and competitiveness of e-commerce companies.