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연구정보

연구정보

국내외 연구기관에서 발표된 중국 연구 자료를 수집하여 제공합니다.

연구보고서

Are You Ready for the Financial Services Opportunities of China’s Greater Bay Area?

Henrik Naujoks, Priscilla Dell'Orto, Herbert Lee 2021-02-17

-Recent policy changes have raised new prospects for wealth management, insurance, and lending in China’s Greater Bay Area.
- Among customers in China and Hong Kong, there is significant interest in cross-boundary products for their unique features and ability to diversify exposure, our research finds.
- To prepare, financial services companies can begin taking immediate “no-regrets” steps such as investing in brand building, while simultaneously developing the customer-centered innovations, omnichannel services, and operating models that will help them long term.

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