연구정보
The Impact of Marketing Mix Elements on Customer Loyalty for an Algerian Telecommunication Company
알제리 국외연구자료 기타 Youcef SOUAR, Keltouma MAHI, Imane AMEUR Expert Journal of Marketing 발간일 : 2015-03-13 등록일 : 2016-06-07 원문링크
국내외 주요 기관에서 발표하는 자료들을 수집하여 제공하고 있습니다. 수록 자료의 자세한 내용은 해당 기관으로 문의하시기 바랍니다.
The main aim of this study is to examine the relationship between the marketing mix elements and customer loyalty in Algeria Telecom company and to achieve these aspects we distributed a questionnaire to a random sample of the company’s customers so that we use structural equations modeling depending on the partial least squares approach “PLS” to analyze and test the search model. The study finds that product, process, and promotion have a positive and significant effect on customer loyalty.