Contents

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Ⅰ. 시장 통계 ······································································································································· 4
1. 통계분석 기준 설정 ··································································································································· 6
2. 글로벌 수입 통계 ········································································································································ 7
3. 중국 수입 통계 ············································································································································· 8
4. 중국 조제분유 시장규모 및 성장률 ······························································································ 9

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Ⅱ. 시장 트렌드 ······························································································································· 10
1. 시장 메가 트렌드 ····································································································································· 12
2. 소비 트렌드 ·················································································································································· 13
3. 제품 트렌드 ·················································································································································· 14
4. 정책 트렌드 ·················································································································································· 15

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Ⅲ. 경쟁사 분석 ······························································································································· 16
1. 경쟁사 선정 ·················································································································································· 18
2. 경쟁사별 현황 파악 ·································································································································· 19

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Ⅳ. 경쟁제품 현지조사 ··············································································································· 24
1. 분석 제품 및 기준 ·································································································································· 26
2. 가격 정보 ······················································································································································· 28
3. 포장용기 및 유통기한 정보 ·············································································································· 29
4. 현지조사 데이터 ········································································································································ 30

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Ⅴ. 유통구조 현황 ·························································································································· 34
1. 현지 유통구조 map ·································································································································· 35
2. 추천 진출 경로 ············································································································································ 36
3. 유통업체 담당자 인터뷰 ······················································································································· 37

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Ⅵ. 유통 업체 현황 ······················································································································· 38
1. 주요 유통 채널 개관 ····························································································································· 40
2. 주요 유통 채널 핫이슈 ························································································································ 41
3. 유통 업체별 개요 ····································································································································· 42
- MYKAL
- Carrefour
- INZONE

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Ⅶ. 통관 및 검역 정보 ··············································································································· 45
1. 통관 및 검역 절차 ···································································································································· 48
2. HS 코드 및 관세율 ··································································································································· 52
3. 통관거부사례 ················································································································································· 53
4. 제출서류 ···························································································································································· 54

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Ⅷ. 인증 정보 ······································································································································· 61
1. 필수인증 ···························································································································································· 63
2. 권장인증 ···························································································································································· 65
3. 중국 내 인증 취득제품 ·························································································································· 66
4. 제출서류 ···························································································································································· 67

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Ⅸ. 라벨링 정보 ·············································································································································· 69
1. 라벨 표기사항 ··············································································································································· 71
2. 라벨링 예시 ···················································································································································· 72