There are 957 published papers on media literacy included in CSSCI database of CNKI taken as the research object, and the software CiteSpace is used to conduct visual analysis on the author, research institutions and keywords. In the end, the high impact authors, high impact institutions, research hotspots and development trend of media literacy research in CNKI are revealed. The research results show that in the past decade, the research on media literacy in CNKI has been developing continuously. The relevant researches are mainly conducted by the team of Shuyu Zhang of Nanjing Normal University and the team of Xiaohui Chen of Northeast Normal University; in addition, Communication University of China is also a highly influential institution in the field of media literacy research. It can be seen that researchers who study education or media have paid more attention to the media literacy research, but the existing problem is the estrangement and less cooperation between different research institutions. In terms of research content, in the past and in the future for a long time, media literacy education will still occupy a dominant position. However, the development of media literacy research has never stopped. In the future, researchers are likely to continue to expand the research scope of media literacy and make it a more interdisciplinary research field.