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E-Commerce Enterprise Marketing Management: Realistic Dilemma, Main Incentives and Resolution Strategies
Chenjie Li 2020-07-27
The implementation of the business strategy of “cost reduction, efficiency increase, and quality improvement” has become an inevitable direction and beneficial exploration for e-commerce companies to implement transformation and development. Currently, e-commerce enterprise marketing has the problems of increasing customer acquisition costs, declining overall efficiency, and low operational efficiency. The main reason for this situation is that e-commerce enterprise marketing management lacks refined management, innovative exploration, and digital operations. Based on this, this article believes that e-commerce companies should restructure the marketing management system, promote the innovation of marketing models, and accelerate the reserve of high-quality talents, so as to truly enhance the appeal, influence, and competitiveness of e-commerce companies.
이전글 | 外交关系如何影响跨国企业海外市场绩效 | 2020-07-27 |
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다음글 | 중국 지방정부의 대외경제협력 사례와 시사점 | 2020-07-27 |